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  • You may be asked to wear a face covering out of consideration for those around you. So please bring a face mask, just in case.
  • Social distancing has now been removed. However, we ask you to be mindful of others and their space.
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  • Organiser politely request that you refrain from visiting the attraction should you start displaying any of the symptoms associated with COVID-19. Please contact Guest Services should you need to amend your booking.
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The Heineken Experience

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The Heineken Experience

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Know what's in your drink – learn about the beer you love! At the Heineken Experience in Amsterdam, you will about the making of this beloved lager and the history of the Heineken company. Tasting included, of course! 


- Learn how the Heineken is brewed and produced
- Get briefed on Heineken's history
- Enjoy the interactive exhibits
- Taste the beer during your tour
- Get a free audio guide on your phone

What can I expect?

Did you know that Heineken is made from just four ingredients? Can you guess which? Otherwise, you can find out exactly what goes into each bottle of Heineken by tasting, touching, and smelling the key ingredients individually. And that's just the start of what you'll learn at The Heineken Experience. This tour is perfect for beer fans and anyone else curious about how Heineken is brewed and manufactured.

On this self-guided tour, you will get the chance to explore the historic brewing rooms, complete with authentic 18th-century wooden and copper machinery. The exhibitions will help you look at brewing in entirely new ways. In one, you get to see the entire brewing process from the beer's point of view, in another, you learn about a day in the life of a beer bottle.

During the tour you enjoy a small beer-tasting session plus two more free beers at the snazzy, atmospheric bar after the tour concludes. There's just one rule: arrive thirsty!

How does it work?

Your ticket will be e-mailed directly to you shortly after your booking is complete. Bring a printed copy with you, or present the ticket on your mobile phone.

Important information

- Alcohol will not be served to individuals under 18. Government-issued photo ID is required.
- Bag check available.
- You can download the free Heineken Experience app with additional audio tours and video content.

Ticket categories

Adult (18+)
Child (12-17)
Child (0-11): Free of charge

Opening hours

Monday-Sunday: 10:30 AM - 9 PM

From $ 27.30

Tue, 9 Aug 2022

Change date free of charge Change date free of charge
You can now change your booked date free of charge! Simply use the form under Contact Us or send us an email to let us know the new date no later than 5 days before your booked date

Instant confirmation

Mobile voucher accepted

Audio guide

Opening hours

What’s included?

- Entry to The Heineken Experience.
- Two beers or soft drinks.
- One beer sample during the tour.
- A free app with extra content for the tour.


The Heineken Experience

Stadhouderskade 78 1072 AE, Amsterdam


English helpdesk

(855) 325-0977 (855) 325-0977

Need help with your booking? We will gladly answer your questions.